• McKinsey Blog
• Why is this a good pattern?
• How could this be improved?
• Related patterns

McKinsey Blog

Why is this a good pattern?

▲ Vibrant color allow users to visualize the status bar.

▲ Status bar growing and shrinking with scroll gives a clear map of your reading position.

How could this be improved?

▼ When status bar reaches the end there should be a strong action to follow. Such us recommended related article to keep reading, a clear call-to-action to share on social networks or suscribe for more content.

Related patterns

• 91. Bubble Status Reading
• 394. Page Outline Floating Scroller
• 360. Page Outline Menu